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Shopping Ads That Showcase Your Products and Drive Sales

We manage Google Shopping, Bing Shopping, and Meta Catalog ads — optimizing your product feed, campaign structure, and bidding strategy to maximize visibility, clicks, and revenue from product listing ads.

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₹75Cr+
Shopping Ad Spend Managed
6.1x
Average ROAS
10M+
Products Managed in Feeds
200+
eCommerce Stores Managed
// why shopping ads

Your products, with images and prices, right at the top of search results.

Shopping ads are the most visually compelling ad format in search results. When a shopper searches for a product, they see your product image, price, brand name, and reviews — before they even click. This visual preview pre-qualifies buyers, delivering higher click-through rates and stronger purchase intent than text ads.

But Shopping performance is driven by product feed quality, campaign structure, and bid management — not just setting up a campaign and letting it run. Since 2012, we've managed over ₹75Cr in Shopping ad spend, optimizing feeds containing millions of products for eCommerce brands across India. We know what it takes to win the Shopping shelf.

// what we manage

Complete Shopping Ads management from feed to conversion.

🛒

Google Shopping Campaigns

Standard Google Shopping and Performance Max campaigns managed at the product group, brand, and SKU level. We build granular campaign structures with custom labels for margin-based bidding, seasonal products, and bestseller prioritization.

🖥️

Bing Shopping Campaigns

Product listing ads across Bing, Yahoo, and AOL search results — reaching audiences Google doesn't, often at 20–30% lower CPCs. We manage your Microsoft Merchant Center feed and campaigns alongside Google for maximum coverage.

📘

Meta Catalog & Dynamic Ads

Facebook and Instagram catalog sales campaigns that showcase your products to interested shoppers. We manage product sets, audience targeting, and dynamic creative to drive both prospecting and remarketing sales through social commerce.

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Product Feed Optimization

Your product feed is the foundation of all Shopping performance. We optimize product titles with search keywords, enhance descriptions, fix image issues, create custom labels for campaign segmentation, and build supplemental feeds for enriched data.

Performance Max for Retail

Google's AI-powered campaign type that runs your product catalog across Search, Shopping, YouTube, Display, Gmail, and Discover simultaneously. We manage asset groups, audience signals, and conversion goals to guide automation toward profitable outcomes.

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Shopping Analytics & Reporting

SKU-level profitability reporting, competitive benchmark analysis, impression share tracking, and auction insights. We give you complete visibility into which products are driving revenue and which need optimization or removal.

Feed quality drives Shopping performance. We obsess over it.

The #1 mistake in Shopping Ads is treating your product feed as a set-it-and-forget-it task. Your feed is the single biggest lever for Shopping performance — titles determine which searches you appear for, images drive click-through rates, and structured data affects how Google matches your products to queries.

We audit and optimize every element of your feed: keyword-rich titles that match real search queries, high-quality images that stand out in the Shopping carousel, competitive pricing signals, product ratings and reviews, availability data, and custom labels for campaign segmentation.

On the campaign side, we build structures that separate bestsellers from long-tail products, high-margin from low-margin SKUs, and branded from non-branded traffic — giving you precise control over where your budget goes and what return it generates.

  • Product feed audit and optimization (titles, images, descriptions)
  • Custom label strategy for margin-based and performance-based segmentation
  • Google Merchant Center and Microsoft Merchant Center management
  • Campaign structure: Standard Shopping + Performance Max
  • SKU-level bidding and profitability optimization
  • Competitive pricing and benchmark monitoring
  • Supplemental feed creation for enriched product data
  • Weekly reporting on ROAS, revenue, and product-level performance
// faq

Shopping Ads questions, answered.

What's the difference between Shopping Ads and Performance Max? +

Standard Shopping campaigns show product listing ads in Google Search and Shopping tab only — with full manual control over bids and targeting. Performance Max runs your products across all Google channels (Search, Shopping, YouTube, Display, Gmail, Discover) using AI-driven bidding. We typically recommend running both in a complementary structure.

How many products do I need for Shopping Ads? +

There's no minimum, but Shopping Ads work best with catalogs of 50+ products. They're a core part of our eCommerce PPC offering. Even stores with a handful of SKUs can benefit — we'll build campaigns around your catalog size and ensure every product has an optimized feed entry. Larger catalogs (1,000+ SKUs) benefit most from our advanced segmentation strategies.

What ROAS should I expect from Shopping Ads? +

Shopping Ads typically deliver the highest ROAS of any paid channel — we see average ROAS of 5x–8x across our clients, with some mature accounts exceeding 12x. Performance depends on product margins, pricing competitiveness, and feed quality. We set realistic targets during our audit.

Can you fix Google Merchant Center disapprovals? +

Yes — this is one of our most common starting tasks. We resolve product disapprovals, policy violations, feed errors, and account suspensions. Common issues include mismatched pricing, missing GTIN/identifiers, image policy violations, and landing page mismatches. We fix these systematically and prevent recurrence.

// client results

What our clients say.

★★★★★

They built our entire Shopping Ads feed from scratch. Revenue from Google Shopping grew 380% in the first 6 months.

Product Manager
Home & Living, Pune
★★★★★

They don't just manage ads, they understand the business. Our Amazon ACOS dropped from 42% to 18% in 3 months.

eCommerce Manager
Consumer Electronics, Chennai
★★★★★

₹8.2 Crore in revenue from ₹1.5 Crore in ad spend. The numbers speak for themselves. Completely transparent reporting too.

Founder & CEO
eCommerce, Mumbai

Ready to put your products at the top of search results?

Get a free Shopping Ads audit and discover how to increase your product visibility and revenue.