Microsoft Advertising reaches millions of searchers that Google doesn't — with lower competition, cheaper clicks, and a higher-income audience. We help you unlock this overlooked channel for serious ROI.
Microsoft Advertising (formerly Bing Ads) powers search results across Bing, Yahoo, AOL, and Microsoft's partner network — reaching an audience of over 1 billion monthly searches globally. In India, Bing's search share is growing, particularly among professionals using Windows devices, Edge browser, and Microsoft 365.
The biggest opportunity? Lower competition. While every advertiser fights for Google's top spots, Bing often delivers the same intent-rich traffic at 20–40% lower cost per click. For businesses already running Google Ads profitably, Bing is the easiest way to scale volume without increasing costs.
We've been managing Bing Ads alongside Google since 2012 — and for many of our clients, Bing delivers the best ROAS in their entire media mix.
Text ads on Bing, Yahoo, and AOL search results. We build keyword strategies tailored to Bing's audience — not just importing Google campaigns blindly. Bing's searcher demographics skew older, higher-income, and more desktop-heavy, and we optimize for these differences.
Product listing ads across Bing's shopping results. We set up and optimize your Microsoft Merchant Center feed, build granular campaign structures, and manage bids at the product level for maximum ROAS.
Native ads placed across Microsoft-owned properties like MSN, Outlook.com, and Edge. High-quality placements with strong viewability — ideal for brand awareness and upper-funnel campaigns.
Re-engage website visitors across Bing search and the Microsoft Audience Network. We build segmented remarketing lists and tailor bids to recapture high-intent prospects at lower costs.
As AI search grows through Microsoft Copilot and Bing Chat, we position your brand to appear in conversational search results — staying ahead of the curve on this emerging ad format.
We intelligently import your Google Ads campaigns into Bing — then customize bids, audiences, and extensions for Bing's unique environment. Import is the starting point, not the strategy.
The biggest mistake agencies make with Bing Ads is importing Google campaigns and leaving them on autopilot. That wastes money and misses the platform's unique strengths. We build Bing-specific strategies that account for differences in audience demographics, device usage, search behavior, and competition levels.
We optimize for Bing's strengths: lower CPCs, higher desktop usage (great for B2B), LinkedIn profile targeting integration, and access to audiences that aren't reachable on Google. For many of our clients, Bing produces 20–40% better ROAS than Google for identical search intent.
Yes — particularly for B2B, enterprise, and professional services. Bing's audience in India skews toward professionals, corporate users. It's particularly effective as part of a B2B PPC strategy, and higher-income demographics. Combined with lower CPCs, it often delivers better cost per lead than Google for these segments.
Absolutely — and we strongly recommend it. Bing captures incremental search volume that Google doesn't reach. We manage both platforms with a unified strategy, ensuring consistent messaging while optimizing each platform independently for best results.
Bing generally requires smaller budgets than Google to generate meaningful results. We recommend starting with ₹30,000–₹50,000/month. Because CPCs are lower, this budget goes further than it would on Google.
Microsoft owns LinkedIn, which gives Bing Ads a unique advantage: you can layer LinkedIn targeting (job function, industry, company) on top of search campaigns. This means you can bid higher for searches from decision-makers at target companies — a powerful B2B feature unavailable on Google.
We were burning ₹3 Lakh/month on irrelevant search terms. They cleaned it up and we now get 2x the leads at 40% less cost.
What impressed us most was the reporting. Every rupee is accounted for. No fluff, no vanity metrics. Just business outcomes.
Month-to-month with no contracts. They said "we'll earn your trust" and they did. Going on 3 years now.
Get a free Bing Ads audit and discover how much cheaper your next lead could be.