Every booking through an OTA costs you 15-25% in commission. Every direct booking through your own website keeps that margin. We build PPC campaigns that shift the balance toward direct bookings while filling rooms during shoulder seasons when OTAs can't help you.
Hospitality advertising isn't like selling a product. You're selling perishable inventory (tonight's empty room is lost revenue forever) against competitors who include the world's largest tech companies (Booking.com, Expedia, Google itself).
Booking.com, MakeMyTrip, and Expedia take 15-25% commission per booking. For a ₹5,000/night room, that's ₹750-1,250 going to a middleman. PPC for direct bookings typically costs 5-10% of booking value, giving you 10-15% margin improvement per room night.
Hill stations peak in summer, beach resorts in winter, business hotels on weekdays, leisure hotels on weekends. Your PPC needs to scale budgets dynamically with occupancy forecasts, not run flat spending when 80% of your rooms are already booked.
OTAs bid on your hotel name. Someone searches 'Hotel Sunrise Goa' and Booking.com's ad appears above your own website. You end up paying for clicks from people who were already looking for you, or worse, losing them to an OTA that charges you commission anyway.
Most OTA agreements require rate parity, meaning you can't advertise a lower price on your website. Your PPC advantage isn't price; it's value-adds: free breakfast, room upgrades, flexible cancellation, loyalty points. The landing page needs to communicate this clearly.
International tourists search in their own language for properties in India. A German tourist searches 'Hotel in Jaipur' in German. A Japanese tourist uses different search patterns entirely. Multi-language campaigns and currency display on landing pages matter for international properties.
A 1-night midweek booking at rack rate is less valuable than a 4-night weekend booking at a slight discount. PPC optimization needs to factor in length of stay, room category, and ancillary revenue (spa, dining), not just booking count.
The travel booking journey is multi-touchpoint and multi-platform. Here's where we intercept potential guests.
High-intent keywords: 'hotels in [destination]', '[hotel name] booking', 'resorts near [city] with pool'. Brand defense campaigns that outbid OTAs on your own hotel name. Destination campaigns that capture travelers still deciding where to stay.
Google Hotel Ads show your rates directly in search results alongside OTA prices. Travelers can compare and book direct. We manage your Hotel Ads feed, rate competitiveness, and commission-based or CPC-based bidding to maximize direct bookings.
Travel is visual. Stunning property photos, guest experience reels, sunset views, and food content. Targeted to people who've shown travel intent (searched flights, browsed travel content) but haven't booked accommodation yet.
Virtual property walkthroughs, drone footage, and guest experience videos as pre-roll ads. Targeted to people researching your destination. A 30-second walkthrough video converts better than any static ad for premium and experiential properties.
Someone visited your booking page, selected dates, but didn't complete the reservation. Dynamic remarketing showing the exact room category and dates they selected, often with a value-add incentive (free breakfast, spa credit), recovers 15-25% of abandoned bookings.
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Get a Free Proposal →Hotel PPC isn't about filling rooms at any price. It's about filling the right rooms, at the right rate, at the right time.
We sync with your revenue management team. High-occupancy periods get reduced PPC spend (rooms sell anyway). Low-occupancy periods get aggressive campaigns with value-add offers. Shoulder season is where PPC delivers the highest ROI.
OTAs bidding on your hotel name steal direct bookings. We set up brand campaigns that ensure your website appears above OTAs when someone searches your property name. The cost is typically 2-3% of booking value vs. 15-25% OTA commission.
Two layers: destination campaigns ('resorts in Udaipur') capture travelers still deciding, and property campaigns ('[your hotel name]') capture people who've already shortlisted you. Each needs different bidding strategies and landing pages.
Landing pages with booking engine integration, rate comparison showing direct booking advantages, urgency indicators (last 3 rooms at this rate), and value-add messaging. Every element designed to convert the click into a direct booking, not send them back to an OTA.
Direct bookings grew from 15% to 42% of total revenue in 6 months. OTA commission savings of ₹18L annually. Brand defense campaigns recaptured 65% of searches that were previously going to MakeMyTrip and Booking.com.
Shoulder season (monsoon) occupancy improved from 35% to 68% through targeted campaigns to domestic weekend travelers and remote workers. Cost per direct booking: ₹340 vs. average OTA commission of ₹1,800 per booking.
Corporate direct bookings increased 85% through LinkedIn campaigns targeting executive assistants and office managers. Weekday occupancy improved from 60% to 88%. Average booking value increased 22% through room upgrade nudges on landing pages.
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Get My Free Proposal →On your own brand name, absolutely. Letting OTAs rank above you for your own hotel name means paying 15-25% commission on bookings that were already looking for you directly. Brand campaigns typically cost 2-5% of booking value. On generic destination keywords, it depends on your margins and competitive landscape. We analyze each case.
Budget follows occupancy forecasts. When you're at 90% occupancy, we reduce spend because rooms sell organically. When you're at 40% occupancy, we increase spend with targeted offers. We sync monthly with your revenue manager to align PPC budgets with pricing and availability strategy.
This is where PPC delivers the most value. Off-season, OTAs deprioritize your property because commission volume drops. But PPC lets you target specific audiences who travel off-peak: remote workers, retirees, couples without kids, wellness seekers. We build audience-specific campaigns with off-peak value propositions.
Both. Google Hotel Ads show your rates directly in search results (like a mini-booking comparison), which is powerful for direct booking conversion. Regular Search Ads capture broader destination queries and brand terms. We manage both as complementary channels, not either/or.
Revenue metrics, not just bookings. We track cost per booking, revenue per booking, length of stay, direct booking percentage, and ultimately contribution to RevPAR (Revenue Per Available Room). A campaign that generates fewer bookings but at higher rates and longer stays is more valuable than one that fills rooms cheaply.
Both. Independent hotels often have the most to gain from PPC because they lack the brand recognition that drives organic direct bookings. Budget starting points are lower (₹30,000-75,000/month) but the OTA commission savings make the ROI case compelling even at small scale.
Strategy, platform recommendations, timelines, and pricing built around your business.
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Our direct booking ratio went from 15% to over 40%. The OTA commission savings alone pay for the entire PPC management fee three times over. No-brainer investment.
Monsoon used to mean empty rooms and laying off staff. Now we maintain 65%+ occupancy year-round through targeted PPC to workcation and wellness audiences we'd never considered.
They understood something our previous agency didn't: hotel PPC isn't about cheap clicks, it's about RevPAR. Our average booking value went up 30% because they targeted the right guest profiles.
Get a free proposal with brand defense strategy, seasonal budget plan, and projected direct booking revenue.