We build paid advertising campaigns specifically for B2B companies — targeting the right job titles, companies, and buying committees across Google, LinkedIn, and Bing to generate qualified leads and accelerate sales cycles.
B2B sales cycles are longer, buying committees have multiple stakeholders, and your ideal customer profile is narrower than any B2C audience. Running the same PPC playbook as a consumer brand doesn't work — you need a strategy built specifically for the way businesses buy.
Since 2012, we've managed over ₹60Cr in B2B ad spend across Google Search, LinkedIn, Bing, and YouTube — generating over 2 lakh qualified leads for SaaS companies, professional services firms, manufacturers, and enterprise solutions providers. We understand the B2B funnel, and we build campaigns that align with your sales process.
Capture high-intent searches from buyers actively researching solutions. We build Google Search keyword strategies around problem-aware, solution-aware, and vendor-comparison search terms — optimizing for lead quality and cost per SQL, not just clicks.
LinkedIn — the only platform where you can target by job title, company, seniority, and industry simultaneously. We build Sponsored Content, InMail, and Lead Gen Form campaigns that reach decision-makers at your target accounts.
Upload your target account list and run hyper-targeted campaigns to specific companies and roles. We combine LinkedIn account targeting with Google RLSA and IP-based targeting for multi-channel ABM that builds pipeline from named accounts.
YouTube video campaigns that educate decision-makers about your solution before they start searching. We target in-market B2B audiences, custom intent segments, and competitor channels to build brand awareness that feeds your search campaigns.
Bing's audience skews toward corporate professionals and Windows desktop users — a perfect fit for B2B. With LinkedIn profile targeting built in on Bing, we layer professional data on top of search intent for precision B2B targeting.
B2B buyers need 8–12 touchpoints before converting. We build sequential retargeting funnels that nurture prospects across Google, LinkedIn, and Meta — moving them from awareness through consideration to demo request.
Most B2B PPC agencies optimize for marketing qualified leads. We go deeper. By integrating with your CRM and mapping the full funnel — from ad click to MQL to SQL to opportunity to closed deal — we optimize campaigns for the metrics that actually grow your business.
This closed-loop approach means we can tell you exactly which keywords, audiences, and campaigns produce leads that close — and shift budget accordingly. Over time, this compounds into dramatically better unit economics and a more efficient pipeline.
We also understand that B2B content matters. We help you deploy gated content (whitepapers, webinars, case studies) as lead magnets within your paid campaigns, building multi-touch funnels that educate and qualify simultaneously.
B2B CPLs vary widely: ₹200–₹800 on Google Search, ₹500–₹3,000 on LinkedIn, and ₹100–₹400 on Bing. The key metric isn't CPL — it's cost per Sales Qualified Lead and cost per closed deal. A ₹2,000 lead that closes a ₹5L deal is far more valuable than a ₹100 lead that never converts.
B2B campaigns typically show initial lead flow in 2–4 weeks, but the full impact takes 3–6 months because of longer sales cycles. We provide weekly reports from day one and track pipeline influence throughout. Patience during the learning phase pays off with dramatically better results long-term.
Both, ideally. Google Search captures buyers with active intent. Bing offers similar intent at lower CPCs. LinkedIn reaches buyers before they search (building awareness and demand). The combination outperforms either channel alone. We typically allocate 50–60% to Google and 30–40% to LinkedIn, adjusting based on performance data.
Absolutely — it's one of our core B2B specialties. We upload your target account list to LinkedIn, build matched audiences in Google, and run coordinated multi-channel campaigns that surround your target accounts with relevant messaging. We've run successful ABM programs for SaaS, consulting, and enterprise technology companies.
Our Google Ads account was a mess. They restructured everything, fixed our tracking, and tripled our conversion rate in 60 days.
Their LinkedIn campaigns generated 340+ qualified B2B leads in our first quarter. Pipeline value exceeded ₹4.5 Crore.
What impressed us most was the reporting. Every rupee is accounted for. No fluff, no vanity metrics. Just business outcomes.
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