We manage multi-platform app install and mobile engagement campaigns across Google, Meta, Apple Search Ads, and more — driving quality installs and meaningful in-app actions in India's mobile-first market.
India is the world's largest mobile-first market. With over 750 million smartphone users and billions of app downloads annually, the opportunity for app-based businesses is enormous — but the competition for attention is fierce. Standing out in the Play Store and App Store requires a strategic, multi-platform paid approach.
We specialize in app install campaigns that go beyond vanity downloads. We optimize for the installs that matter — users who open the app, complete onboarding, make purchases, and become long-term engaged users. Because a million low-quality installs are worth less than ten thousand high-value users.
Universal App Campaigns that run across Google Search, Play Store, YouTube, Display Network, and Discover. We optimize asset groups, audience signals, and bidding targets to drive quality installs and in-app conversions at scale.
Facebook and Instagram app install campaigns with deep link integration, custom audiences, and event-based optimization. We target users most likely to install and engage — not just click.
Keyword-targeted ads that appear at the top of App Store search results — the highest-intent placement for iOS apps. We manage keyword bidding, match types, and creative sets to maximize tap-through and install rates.
App card ads in the X timeline that showcase ratings, descriptions, and direct install buttons. We optimize for install volume and post-install events across X's engaged mobile audience.
Bring lapsed users back to your app with targeted re-engagement campaigns across platforms. We segment dormant users by inactivity period, last action, and value — then serve personalized ads to drive reactivation.
We integrate with all major Mobile Measurement Partners — AppsFlyer, Adjust, Branch, and Singular — for accurate attribution, fraud detection, and cohort analysis across all your install campaigns.
The app advertising industry is plagued by fraud, low-quality installs, and vanity metrics. We take a fundamentally different approach — optimizing every campaign for post-install quality. That means tracking and optimizing for registrations, first purchases, Day 7 retention, and lifetime value — not just cost per install.
Our campaigns are built on deep funnel data. We work with your MMP (AppsFlyer, Adjust, etc.) to set up event-based optimization, so ad platforms learn to find users who complete the actions that matter to your business. This approach costs more per install upfront but delivers dramatically better unit economics.
We also implement fraud prevention measures from day one — filtering out device farms, click injection, and SDK spoofing before they waste your budget on fake installs.
CPI varies widely by app category, platform, and optimization target. In India, Android CPIs typically range from ₹15–₹80 for volume campaigns and ₹40–₹200+ when optimizing for high-quality in-app events. iOS CPIs are generally 2–3x higher. We'll benchmark your category during our audit.
We provide creative direction and can produce static ad assets in-house. For video creative, we provide detailed briefs and storyboards, and can work with your team or recommend production partners. We always run structured A/B tests to identify top-performing creative.
We implement multi-layer fraud prevention: MMP-level fraud detection (device fingerprinting, click validation, CTIT analysis), network-level blacklisting, and manual traffic quality reviews. We also set up conversion time windows and attribution rules that minimize the impact of click flooding and injection.
We recommend a minimum of ₹1,50,000/month to generate enough install volume for meaningful optimization. App campaigns need data to learn — Google UAC, for instance, requires at least 10 conversions per day to exit the learning phase. We'll provide specific guidance based on your goals and target CPI.
We tried managing campaigns ourselves for 2 years. Within one month of handing over, our ROAS went from 1.8x to 4.2x.
We scaled from ₹2 Lakh/month to ₹15 Lakh/month in ad spend without sacrificing efficiency. CPA stayed flat while leads 6x'd.
Switched from another agency that was charging more and delivering less. PPC Agency India gave us more leads from day one.
Get a free app growth audit and discover how to drive quality installs at sustainable costs.