97% of visitors leave without converting. We bring them back. Our multi-platform remarketing campaigns re-engage your warmest audiences with personalized ads that drive them back to complete their purchase, fill out a form, or book a call.
The average website converts just 2–3% of visitors. That means 97% of the people your ads brought to your site left without taking action. They're not gone forever — they're still browsing, scrolling, and shopping across the web. Remarketing puts your brand back in front of them at exactly the right moment.
Since 2012, we've managed over ₹40Cr in remarketing spend across Google Display, Facebook, Instagram, LinkedIn, and YouTube — consistently delivering 8x–15x ROAS for our clients. Remarketing is often the highest-ROI channel in any paid media mix, and we know exactly how to maximize it.
Show product-specific ads to shoppers who added items to cart but didn't checkout. We build urgency-driven sequences with countdown timers, free shipping offers, and social proof to recover lost sales — typically recovering 15–25% of abandoned carts.
Automatically show visitors the exact products they viewed on your site, across Google Display, Facebook, and Instagram. We manage your product feed, creative templates, and bidding to deliver personalized product ads at scale.
Bid higher on Google Search for users who've already visited your site. When a past visitor searches for related terms, we ensure your ad appears with more aggressive bids and tailored messaging — dramatically improving conversion rates.
Re-engage YouTube video viewers and channel visitors with follow-up ads across YouTube, Google Display, and Search. We build sequences that move viewers from video awareness to website visit to conversion.
Upload your customer or lead lists to Google, Meta, and LinkedIn to show ads to existing contacts. Use this for upselling, cross-selling, event promotion, and re-engaging inactive customers.
Re-engage website visitors on LinkedIn's professional feed. Ideal for B2B companies where the buying cycle is long and multiple touchpoints with decision-makers are needed to close a deal.
Bad remarketing follows people around the internet with the same generic ad for weeks. Good remarketing builds a sequenced journey — showing the right message at the right time based on where the prospect is in their buying process and how recently they engaged with your brand.
We segment audiences by recency (1-day vs 7-day vs 30-day visitors), by depth (homepage visitors vs product page vs cart abandoners), and by engagement (video viewers, email openers, form starters). Each segment gets tailored creative, offers, and messaging designed to move them to the next step.
We also implement frequency caps to prevent ad fatigue, burn pixels to stop showing ads after conversion, and creative rotation schedules to keep your retargeting fresh and effective.
We typically recommend allocating 15–25% of your total ad budget to remarketing. It's usually the highest-ROI channel in your mix — since you're targeting people who already know your brand, conversion rates are 2–5x higher than prospecting campaigns.
Poorly executed remarketing is — when the same ad follows someone for weeks. We prevent this with frequency caps (limiting how often someone sees your ad), sequential messaging (varying the creative), and recency windows (stopping after a set period). Done well, remarketing feels helpful, not intrusive.
We've fully adapted to the post-cookie landscape. We use server-side tracking (Conversions API), first-party data strategies, Google's enhanced conversions, and customer list-based targeting to maintain effective remarketing despite iOS and browser privacy changes. We also leverage platform-native audiences (video viewers, lead form engagers) that don't rely on cookies.
Yes. We set up all the necessary tracking — Google Ads remarketing tags, Meta Pixel, LinkedIn Insight Tag, Conversions API, and Google Tag Manager configuration — as part of our onboarding process. It typically takes 2–4 weeks to build sufficient audience size before launching campaigns.
Their remarketing strategy recovered 28% of our abandoned carts. That alone paid for their management fee 5x over.
After 3 agencies that over-promised and under-delivered, PPC Agency India was a breath of fresh air. Data-driven, honest, and genuinely skilled.
We tried managing campaigns ourselves for 2 years. Within one month of handing over, our ROAS went from 1.8x to 4.2x.
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