Everything you need to know about working with PPC Agency India. Can't find what you're looking for? Reach out — we're happy to help.
PPC Agency India is a specialized paid advertising management agency. We manage PPC campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, Amazon, Bing, and more — for businesses of all sizes across India and globally. We've been operating since 2012 and currently manage over ₹8.5 Crore in monthly ad spend.
We manage Google Ads (Search, Display, Shopping, YouTube, Performance Max), Facebook Ads, Instagram Ads, LinkedIn Ads, Amazon Ads, Bing/Microsoft Ads, Twitter/X Ads, and app install campaigns. We also offer goal-based services including lead generation, eCommerce PPC, B2B PPC, local business PPC, remarketing, and shopping ads management.
Yes. While we're based in India, we manage campaigns for businesses targeting audiences globally. We have experience managing campaigns across India, Southeast Asia, the Middle East, the US, UK, and Europe. Our team is comfortable working across time zones and international advertising regulations.
We've been managing PPC campaigns since 2012 — over 13 years. In that time, we've managed over ₹500 Crore in cumulative ad spend, launched 2000+ campaigns, and maintained a 98% client retention rate.
Onboarding typically takes 1–2 weeks: we conduct a deep audit of your current campaigns (or build from scratch), set up conversion tracking, develop your campaign strategy, build campaign architecture, create ad copy, and launch. You'll have a kick-off call with your dedicated team, and we'll agree on goals, KPIs, and reporting cadence before going live.
Daily. Our team monitors campaign performance every day — adjusting bids, pausing underperformers, managing budgets, and reviewing search terms. Weekly, we conduct deeper analysis: testing new ad variations, refining audiences, and making strategic adjustments. Monthly, we do comprehensive strategy reviews and plan for the period ahead.
You'll receive weekly performance reports covering spend, clicks, conversions, cost per conversion, ROAS, and key optimization actions taken. We also provide real-time access to a performance dashboard so you can check results anytime. Monthly, we deliver a comprehensive strategy report with insights, recommendations, and the plan for the coming month.
Yes. We write all ad copy (headlines, descriptions, extensions) as part of our management service. For image and video creative, we provide creative direction and can produce static designs in-house. For video production, we provide detailed briefs and work with your team or recommended production partners.
Landing page design is included in our Scale and Dominate plans. See our pricing page for details. We design high-converting landing pages tailored to your campaigns. For Growth plan clients, we provide landing page optimization recommendations and can quote landing page design as an add-on service.
You'll have a named account strategist as your primary point of contact, supported by a platform specialist (e.g., Google Ads expert, Meta expert) and an analytics lead. No junior account executives learning on your budget — your team has years of platform-specific experience.
We charge a flat monthly management fee based on your ad spend range and the number of platforms we manage. This fee is completely separate from your ad budget — we never markup or take a percentage of your media spend. Your ad budget is paid directly to Google, Meta, LinkedIn, etc.
No. All engagements are month-to-month. We recommend a minimum 3-month commitment to allow enough time for meaningful optimization, but it's a recommendation — not a contractual requirement. You can cancel with 30 days notice at any time.
For new accounts built from scratch, there's typically a one-time setup fee covering tracking implementation, campaign architecture, and initial creative development. For existing accounts, setup is usually included in the first month's fee. We'll clarify this during your consultation.
We generally recommend a minimum of ₹50,000/month in ad spend for single-platform campaigns and ₹1,00,000+ for multi-platform strategies. Below these levels, the data volume is usually too low for effective optimization. We'll recommend a realistic budget during your free audit.
For search campaigns, you'll typically see initial leads or sales within the first 1–2 weeks. However, peak performance usually takes 4–8 weeks as we gather data, refine targeting, and optimize bids. Social media campaigns take 3–6 weeks to stabilize. B2B campaigns with longer sales cycles may take 3+ months to show full pipeline impact. We provide weekly updates from day one.
This varies significantly by industry, platform, and business model. eCommerce brands typically see 3x–8x ROAS. Lead generation campaigns are measured on cost per lead and cost per acquisition. We set realistic, industry-benchmarked targets during our initial audit and strategy phase — and track against them weekly.
We don't guarantee specific performance numbers — any agency that does is being dishonest. What we guarantee is: dedicated expert management, transparent reporting, daily optimization, and a relentless focus on improving your results. Our 98% client retention rate speaks to the consistency of our performance.
We address underperformance proactively — you won't need to bring it up. We monitor daily and flag issues early. If a campaign or channel isn't meeting targets, we diagnose the issue (targeting, creative, landing page, offer, tracking), develop a fix, and implement it quickly. If a channel isn't viable for your business, we'll tell you honestly rather than keep spending.
Yes, always. Your Google Ads, Meta, LinkedIn, and all other ad accounts belong to you. We access them as managed users, never as owners. If we part ways, you retain full ownership of your accounts, campaign history, data, and all the work we've done.
Absolutely. You have full access to your ad accounts at all times. You can log in, review campaigns, see change history, and monitor performance anytime. We believe in complete transparency — there are no black boxes in how we manage your campaigns.
You give us 30 days notice, and we ensure a smooth transition. Your accounts, campaigns, data, and all optimizations stay with you. We'll provide a handover document with campaign notes, strategy context, and recommendations for your next manager. We want you to succeed — even if it's not with us.
Yes. We're happy to sign Non-Disclosure Agreements before starting any engagement. Your business data, strategies, and campaign performance are treated as strictly confidential. We never share client data, strategies, or results publicly without explicit written permission.
We're happy to help. Reach out via email, phone, or our contact form â or start with a free PPC audit to see how we'd approach your specific situation.