Financial advertising lives inside a cage of regulations. RBI guidelines, IRDAI rules, SEBI restrictions, and Google's own financial products policies. We build campaigns that generate qualified leads without crossing compliance lines that could get your ads suspended or your firm in trouble.
Finance is one of the most regulated advertising verticals. High CPCs, strict compliance, trust barriers, and product complexity make it a minefield for agencies without financial services experience.
Financial product advertising in India falls under IRDAI (insurance), SEBI (investments), and RBI (banking) guidelines. Google has its own financial products certification requirement. One non-compliant ad can trigger account suspension. Every claim, disclaimer, and offer needs legal sign-off.
Keywords like 'life insurance', 'home loan', and 'mutual fund SIP' run ₹100-500+ per click. At those rates, every click that doesn't convert is a significant loss. Campaign architecture, landing page optimization, and audience qualification at the ad level are critical.
People are cautious about clicking financial ads. Scam awareness is high. Your ads need to communicate legitimacy immediately: brand name, IRDAI/SEBI registration numbers, secure transaction messaging, and established track record. Generic 'best returns' ads get ignored.
Financial products are comparison-shopped extensively. A term insurance buyer compares 5-8 providers on premium, coverage, and claim settlement ratio. Your campaigns compete not just on click, but on how well your landing page facilitates this comparison in your favor.
A home loan or life insurance policy isn't bought on impulse. Research cycles run 2-8 weeks with multiple family discussions. Remarketing and nurturing campaigns keep you visible throughout this evaluation period.
An insurance lead is only valuable if the person qualifies for underwriting and can afford the premium. Campaigns that optimize for form fills without pre-qualification deliver thousands of leads that your sales team wastes days calling.
Financial decision-making is research-heavy. Here's how we position you at each stage of the buyer journey.
Product-specific keywords with intent qualifiers: 'term insurance under 30', 'home loan lowest interest rate 2026', 'SIP calculator for 10 years'. We build campaigns by product type with landing pages that provide genuine comparison value, not just a form.
Financial products are tied to life events: marriage (joint insurance), new baby (child plans), new job (tax-saving investments), home purchase (home insurance). Meta's life event targeting lets us reach people at exactly the moment they need your product.
For corporate insurance, wealth management, and B2B financial services. Target CFOs, HR heads (group insurance), and business owners (key-person insurance, business loans). The only platform where job title and company size are reliable targeting options.
Explainer videos on complex products (ULIP vs mutual funds, term vs whole life insurance) positioned as pre-roll ads. Builds trust by educating before selling. Targeted to people researching financial planning topics.
Financial product research spans weeks. We build progressive remarketing: first touch shows product benefits, second shows comparison with competitors, third shows customer testimonials and claim settlement data, fourth creates urgency around premium age-bands or rate changes.
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Get a Free Proposal →Compliance first, performance always. Here's our framework for regulated financial advertising.
Google requires financial products certification for certain ad types. We handle the certification process, build a compliance checklist specific to your product type (insurance, lending, investment), and review every ad against regulatory guidelines before launch.
Each product gets its own campaign: term insurance, health insurance, motor insurance, home loans, personal loans, SIPs. Never combined. Each has different CPCs, conversion rates, customer values, and compliance requirements.
Lead forms that capture age, income range, existing coverage, and product interest before submission. This filters out unqualifiable leads at the form level. Your sales team only receives leads that have a reasonable chance of converting to a policy or account.
Weekly ad compliance audits. Monthly reporting on cost per qualified lead (not just cost per form fill). Quarterly compliance reviews with your legal team. We maintain an audit trail of every ad and landing page version for regulatory purposes.
Leads grew from 15 to 62/month. Client acquisition cost dropped from SGD $650 to SGD $180. First-year revenue from PPC-acquired clients: SGD $485K. Event-triggered keywords (GST filing, incorporation) drove 78% of leads.
186 product demo requests in 6 months. Cost per demo SGD $145 (industry average SGD $400+). 22 paying clients acquired with ARR of SGD $660K. LinkedIn campaigns targeting CFOs and Finance Directors.
Cost per qualified insurance lead dropped from ₹1,800 to ₹680. Lead qualification rate improved from 22% to 58% through multi-field forms with age, income, and coverage questions. Monthly policy conversions grew 3.2x.
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Get My Free Proposal →Depends on the product. Insurance, loans, and investment products require certification in most markets. We handle the application process and ensure your account meets all prerequisites. Without certification, your ads simply won't serve for regulated financial terms.
Every ad goes through a compliance review checklist specific to your regulator. We don't make return guarantees, don't use misleading comparison claims, and include required disclaimers. We also maintain version history of all ads and landing pages for regulatory audit purposes.
Term insurance: ₹2,000-5,000 per qualified lead, roughly ₹15,000-30,000 per issued policy. Health insurance: ₹800-2,000 per lead. Home loans: ₹1,500-4,000 per qualified lead. These vary by city, competition, and product specifics. We calibrate CPA targets to your product's lifetime value.
Yes, primarily through LinkedIn and Google Search with specific wealth indicators. Income-tax bracket keywords, investment corpus keywords, and LinkedIn targeting by seniority and company revenue. The volume is lower but the per-client value justifies higher CPAs. We've generated qualified HNI leads at ₹3,000-8,000 per lead.
We don't compete head-on for the most expensive terms. Instead, we build around long-tail, comparison, and problem-based keywords that have 60-80% lower CPCs with equal or better conversion rates. 'Best term insurance for 35 year old non-smoker' converts better and costs less than 'term insurance'.
Yes. Individual insurance agents, mutual fund distributors, and loan DSAs can all benefit from hyper-local PPC targeting their service area. Budgets start as low as ₹25,000/month for local financial advisor campaigns.
Strategy, platform recommendations, timelines, and pricing built around your business.
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Compliance was our biggest concern. In 18 months, not a single ad disapproval. They understand financial advertising regulations better than agencies who claim to specialize in fintech.
Our lead quality transformed. We used to waste 3 hours a day calling unqualified leads. Now 60% of leads that come through are genuinely interested and financially qualified.
The product-level segmentation was key. We discovered our health insurance campaigns were subsidizing underperforming motor insurance campaigns. Separating them improved both.
Get a free proposal with product-level strategy, compliance framework, and projected cost per qualified lead.