The real estate PPC problem isn't lead volume. It's lead quality. Most agencies deliver hundreds of form fills where 60% are brokers, wrong-budget inquiries, or fake numbers. We build campaigns that filter at the ad level so your sales team talks to genuine buyers.
Real estate advertising has specific traps that generic PPC agencies fall into repeatedly. The cost per click is high, the sales cycle is long, and the gap between a 'lead' and a site visit is enormous.
Without proper filtering, 40-60% of leads from real estate campaigns are brokers fishing for inventory, investors looking for bulk deals, or outright fake submissions. Every junk lead wastes your sales team's time and distorts your cost-per-genuine-lead math.
Real estate keywords in metro cities can run ₹80-300 per click. At those rates, sending traffic to a generic corporate website with no conversion optimization burns through budgets fast. Every click needs to count.
A buyer looking for a 3BHK in Whitefield, Bangalore doesn't want results for properties in Electronic City. Real estate PPC needs neighborhood-level targeting, not broad city campaigns that attract irrelevant traffic.
The average home purchase decision takes 3-6 months. A lead generated today might convert in September. If your PPC measurement window is 30 days, you're massively undervaluing campaigns that are actually working.
In Indian real estate, 70%+ of serious inquiries happen over phone, not web forms. If your campaigns only track form submissions, you're blind to the majority of your actual results.
Developers with multiple projects need different strategies per project. A luxury villa project targets completely different audiences than affordable housing. One-size-fits-all campaigns dilute performance across the board.
Real estate buyer behavior follows a specific research pattern. Here's how we intercept them at each stage.
High-intent keywords like '3BHK in [location]', '[project name] price', 'ready to move flats [area]'. We build project-specific ad groups with location qualifiers, price ranges in ad copy, and landing pages that pre-qualify budget before the lead form.
Buyers search 'apartments near [landmark/area]' directly in Maps. Location extensions, optimized Business Profiles with project photos, and local campaigns drive walk-ins to site offices and sample flats.
Meta's income, interest, and behavioral targeting lets you reach potential buyers by their financial profile and life stage. Newlyweds, families outgrowing their current home, NRIs looking to invest. We build audiences that match your project's buyer profile.
Carousel ads with floor plans, amenity walkthroughs, construction progress, and virtual tours. Instagram works for premium and luxury projects where the visual experience sells the lifestyle, not just the square footage.
3D walkthrough videos and aerial drone footage as pre-roll ads, targeted to people researching properties in your micro-market. Video builds trust and emotional connection that static ads can't match.
Someone who visited your project page 6 weeks ago is still in the market. We build 30/60/90 day remarketing sequences with different creative at each stage: initial interest, social proof (sold units), and urgency (limited availability).
Get a free proposal tailored to your industry, budget, and goals.
Get a Free Proposal →We don't measure success by lead volume. We measure it by site visits booked and units sold. Here's the process.
We study your project: location, pricing, USPs, competition within 5km radius, and ideal buyer profile. A ₹45L 2BHK targets a completely different audience than a ₹2.5Cr villa. The campaign architecture reflects this.
Multi-field forms with budget range, timeline, and configuration preferences that filter out casual browsers. Call tracking with recording for lead quality audits. Negative keyword lists of 500+ broker/investor/job-seeker terms built from real estate experience.
Campaigns targeted by 5-15km radius around the project site plus feeder areas where buyers in your price range live. Separate campaigns for local buyers vs. NRI investors with different messaging and landing pages.
Weekly sync with your sales team to review lead quality, site visit conversion rates, and which keywords/audiences are producing buyers vs. tire-kickers. We optimize based on sales outcomes, not just lead volume.
₹8.4 Crore in bookings from ₹7L/month ad spend. Irrelevant leads dropped from 60% to 15%. 28 site visits booked in 2 months, 6 converted to bookings. Cost per qualified lead: ₹1,400 (from ₹3,500).
AUD $5.8M in signed projects over 6 months. Qualified inquiries grew from 3 to 14 per month through high-intent Google Search and YouTube pre-roll. Cost per qualified lead: AUD $320.
120 site visits from ₹4L/month spend. Pre-qualification forms filtered budget mismatches at the ad level. 78% of leads that reached the sales team were within the target budget range.
Tell us about your goals and we'll build a custom strategy.
Get My Free Proposal →Three layers: First, negative keyword lists of 500+ terms that attract brokers, investors, and job seekers. Second, multi-field lead forms that ask for budget range, preferred configuration, and timeline, which brokers typically don't fill accurately. Third, call tracking with recording so we can audit lead quality weekly and feed findings back into targeting.
Varies significantly by city and project price point. For projects in the ₹40L-1.5Cr range in Tier 1 cities, we typically see ₹3,000-8,000 per site visit after accounting for lead-to-visit conversion. Luxury projects run higher per lead but the conversion value justifies it.
Yes, and this is where most agencies mess up. Each project gets its own campaign structure, budget, landing page, and targeting radius. A luxury villa project in North Bangalore doesn't share keywords or audiences with an affordable housing project in South Pune. Cross-contamination kills performance.
Separate campaigns targeting NRIs in specific countries (USA, UK, UAE, Singapore) with messaging about investment returns, rental yield, and hometown connection. Different landing pages with USD/GBP pricing, video walkthroughs, and international payment options. Time-zone adjusted ad scheduling for when NRIs are active.
We manage direct PPC (Google, Meta, YouTube) where you own the leads and the data. Portal advertising is a separate channel with different economics. Some clients run both; we focus on the channels where lead ownership and quality control are in your hands.
Lead flow starts within the first week. Quality optimization takes 3-4 weeks as we gather data and tighten targeting. Meaningful site visit and booking data typically needs 6-8 weeks. Real estate PPC is not a quick-hit channel; it's a consistent pipeline builder that compounds over time.
Strategy, platform recommendations, timelines, and pricing built around your business.
Takes 2 minutes. Proposal delivered within 5 business days.
✓ 100% free ✓ No obligation ✓ Delivered within 5 business days
We were drowning in broker leads. PPC Agency India restructured everything and within a month, our sales team was talking to actual buyers. Site visits doubled, junk leads cut by 75%.
Managing PPC for 4 projects across 3 cities with one agency seemed risky. They proved us wrong. Each project has its own strategy and the reporting is crystal clear per project.
The NRI campaigns alone generated ₹12 Crore in bookings in our first year. Nobody else we talked to understood how to target overseas Indians effectively.
Get a free proposal with project-specific strategy, geo-targeting plan, and projected cost per site visit.