34 case studies from businesses across India, USA, UK, Australia, and Singapore. Every metric verified. Every result earned through data-driven PPC management.
CPA of ₹1,200 per purchase with 1.4x ROAS. Broad targeting, no audience segmentation, bleeding budget on cold traffic.
Separate prospecting/retargeting funnels. Dynamic product ads on Meta, restructured Google Shopping with product-level bidding, lookalike audiences from top 10% customers.
CAC of $85 on $45 average order. Losing money on every new customer. No repeat purchase strategy.
Lower-funnel Shopping with product-level ROAS targets. Meta campaigns for subscription bundles. 90-day remarketing ladder for repeat purchases.
Previous agency delivering form fills from students and job seekers, not decision-makers. Zero pipeline from paid campaigns.
LinkedIn targeting CTO/CIO/VP at 200+ employee companies. Google Search on high-intent keywords. CRM-integrated lead scoring.
Launching B2B payments product against established players. Zero brand awareness. Need demos from finance decision-makers.
LinkedIn InMail targeting CFOs/Finance Directors at 50-500 employee companies. Google Search on competitor comparison keywords. Landing pages with ROI calculator.
4,500+ SKUs with inconsistent feed data. ROAS stuck at 2.1x on ₹12L/month spend. 380 feed disapprovals.
Full feed optimization (titles, GTINs, custom labels). Segmented Shopping by margin tiers. Performance Max with proper asset groups.
Highly seasonal demand. Wasting budget off-peak. Broad keywords bringing parents searching for free resources, not paid tutoring.
Seasonal campaign calendar with automated bid adjustments. Negative keyword filtering. YouTube targeting parent channels. Subject-specific landing pages.
60% of leads irrelevant (wrong budget, brokers). ₹7L/month wasted with no call tracking.
800+ negative keywords. Geo-fenced Facebook targeting income demographics. Call tracking and lead quality scoring.
Competing against national franchises with 10x budget. CPCs of AUD $18-25. Barely visible on page 1.
30km radius geo-targeting. Long-tail keywords for specific cleaning types (medical, warehouse, strata). Call-only ads during business hours.
45-60 day sales cycle. High trial signups but only 4% converted. No attribution beyond last click.
Full-funnel: LinkedIn awareness, Google Search for intent, cross-platform remarketing. Multi-touch attribution. ICP-specific landing pages.
Competing against Asana, Monday, Trello. CPC $28-45. Free trial signups costly and low-converting at 6%.
Pain-point keywords instead of category terms. Bing for 40% lower CPCs. Comparison landing pages (vs Asana, vs Monday). Trial onboarding sequences tied to ad source.
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Get a Free Proposal →ACOS at 42% eating margins. Competitors dominating Sponsored Brand placements.
Campaign restructuring by match type and product tier. Dayparting. Sponsored Brand video. Aggressive negative keyword harvesting.
Average project AUD $1.2M+. Only 2-3 qualified inquiries/month. Previous agency generating tire-kicker leads.
High-intent keywords (custom home builder, luxury home design). YouTube pre-roll with completed projects. Income-tier targeting. Qualification form.
Every scaling attempt caused CPA to spike 3-4x. Couldn't grow without destroying unit economics.
Gradual 15-20% weekly increases with daily monitoring. YouTube TrueView for top-funnel. 40+ landing page A/B tests.
8 locations cannibalizing each other. $15K/month with inconsistent results. No phone call tracking (70% of bookings).
Location-specific campaigns with 8km radius. Call tracking with recording. GBP optimization for all 8 locations. Day/hour bid adjustments.
5 locations competing in same campaigns. No location-level visibility. Budget wasted on non-serviceable areas.
Location-specific campaigns with geo-targeting. Unique phone numbers per location. GBP optimization and Local campaigns.
Highly technical product. Clicks from IT blogs and students, not buyers. Only 1-2 inbound leads/month. Avg deal $120K.
ABM on LinkedIn targeting CISO/IT Security Directors at mid-market. Compliance-driven keywords (SOC2, HIPAA). Whitepaper funnel. Salesforce integration.
28% cart abandonment with zero remarketing. Entire budget on prospecting, burning spend on cold audiences.
Dynamic remarketing showing exact abandoned products. 7/14/30-day retargeting sequence with different creative per stage.
Two audiences (employers + candidates), one budget. Previous campaigns mixed messaging, diluting both.
Split into two funnels: LinkedIn for employer-targeting HR directors, Google for candidate capture. Separate landing pages, CTAs, tracking.
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Request a Proposal →₹150-400/click for legal keywords. Budget exhausted by noon. CPL at ₹4,500.
Long-tail strategy targeting specific legal problems. Ad scheduling for business hours. Location-specific campaigns. Conversion-optimized landing pages.
45,000 sq ft venue at 52% occupancy. Competing against casino-affiliated convention centers. Most inquiries for small meetings, not target corporate events.
LinkedIn targeting event planners and marketing directors. Google on corporate event/exhibition keywords. Dedicated pages per event type. Virtual tour remarketing.
Subscription box with high churn. CAC AUD $55 but customers lasted only 2.3 months. LTV didn't justify cost.
Food community targeting over broad health-interest. Instagram Reels unboxing campaigns. Tested subscription lengths. Win-back retargeting for churned users.
Low footfall at 2 newer locations. No digital ad experience. Tiny budget of ₹50K/month across 4 outlets.
Hyper-local 3km radius targeting. Food photography carousels. Google Local for directions/calls. Online order tracking.
900+ competing firms. Generic keywords at SGD $22-35/click. No differentiation in ads.
Event-triggered keywords (incorporation, GST registration, year-end filing). LinkedIn targeting startup founders. Service-specific landing pages. Seasonal bid strategy.
Niche product, low search volume. Only 5-6 leads/month. 3-6 month sales cycle.
Problem-based + spec-based keywords. Bing at 35% lower CPC. Whitepaper funnel. CRM tracking for lead-to-order.
Competing against Away, Samsonite, Rimowa with fraction of budget. $350+ avg price. Long research cycle.
Shopping with custom labels by margin. Pinterest targeting travel planners. Dynamic retargeting with review snippets. Influencer content as paid ads.
Sensitive topic. Families searching during stressful times. High CPC AUD $15-22. Compliance requirements.
Empathy-focused ad copy. Keywords by specific care needs (dementia, respite, palliative). Virtual tour landing pages. Compliance-reviewed ads.
40% vacancy competing against WeWork/Regus. No brand recognition. Leads mostly freelancers seeking day passes, not monthly memberships.
LinkedIn targeting startup founders and ops managers. Filtered out day-pass keywords. Virtual tours with pricing transparency. Free trial day offer.
High installs but 85% drop-off in 7 days. CPI $4.20 but cost per active user (day 30) was $28.
Optimized for in-app events (first workout, 7-day streak). Power-user lookalikes. Transformation story creatives. Deep link re-engagement.
Emergency services needed instant visibility. Regular campaigns not showing during after-hours. Daytime appointments underbooked.
Separate emergency (6PM-8AM, weekends) and routine campaigns. Maximum bid for emergencies. Click-to-call priority. Maps with emergency hours.
Seasonal demand tied to intake cycles. 200+ competing consultancies. Parents and students as dual decision-makers.
Dual campaigns: parent-focused (fees, safety) and student-focused (campus life, careers). Instagram Reels with alumni stories. University-specific pages.
50+ competitors. Emergency calls most profitable but hardest to capture. Poor Google Guaranteed badge management.
LSA with proper license/insurance for Google Guaranteed. Emergency vs scheduled campaigns. ZIP-code targeting with income bid adjustments. Review generation.
High price points (GBP 800-2,500). 4-8 week consideration. CPC GBP 8-15. Previous 0.8% conversion rate.
YouTube course previews. LinkedIn targeting 3-7yr professionals. Webinar funnel as mid-conversion. Countdown urgency remarketing. Payment plan messaging.
Premium AUD $120-350 items in fast-fashion market. Sustainability messaging not converting. ROAS 1.1x.
Values-focused creative (supply chain, maker stories). Pinterest targeting ethical fashion boards. Instagram Shopping with UGC. Micro-influencer amplification.
Mining/construction equipment. Only 200-300 relevant searches/month nationally. Previous agency couldn't spend budget effectively.
Part numbers, specs, and problem-based keywords. Campaigns for new equipment + parts. Bing for government/enterprise buyers. Technical spec landing pages.
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