Web development PPC is drowning in low-quality leads. Everyone needs a website, but most can't afford custom development. Your campaigns attract inquiries from people who want a ₹5,000 WordPress template alongside ones who need a ₹15 Lakh enterprise platform. We build campaigns that filter at the ad level.
Web development is the most commoditized digital service. From Wix to enterprise custom builds, the price range is 1000x. Your PPC needs to target your specific segment precisely.
'Web development' searches come from people wanting a ₹5,000 template to ₹50 Lakh enterprise builds. Without price signaling in ads and landing pages, 80% of inquiries are budget-mismatched.
Many prospects see web development as a commodity service. Your campaigns need to position custom development as a business investment with measurable ROI, not just 'getting a website built.'
Nobody hires a developer from a text ad. They evaluate your past work. Campaigns without portfolio-showcasing landing pages waste every click.
A startup founder, a marketing manager, and a procurement officer all search for web development with completely different evaluation criteria.
Web development is project-based, not recurring. Each client acquisition needs to be profitable on a single project basis. Retainer services (maintenance, updates) add recurring value if positioned correctly.
Clients compare your pricing against offshore agencies at 1/3 the cost. Your campaigns need to sell quality, communication, and strategic thinking, not just coding capability.
Web development discovery happens through Google Search and increasingly through LinkedIn for enterprise projects.
Service-specific campaigns: 'ecommerce website development [city]', 'custom web application development', 'WordPress developer [area]'. Each service tier with appropriate budget signaling.
For enterprise web applications and custom platform development, LinkedIn targets CTOs, digital heads, and marketing directors at companies with the budget for custom builds.
Website design showcases, UI/UX walkthroughs, and before/after redesign comparisons. Instagram works for design-led agencies targeting clients who value aesthetics.
Web development decisions take 2-4 weeks of evaluation. Remarketing with portfolio examples, case studies, and process explainers keeps your agency in consideration.
Get a free proposal tailored to your industry, budget, and goals.
Get a Free Proposal →Web development PPC needs to filter for budget, project type, and client fit at every step.
Separate campaigns for each service level: template/WordPress sites (if you offer them), custom web development, enterprise applications, and ongoing retainer services. Each with price range signaling.
Ad copy with price indicators ('custom websites from ₹2L', 'enterprise web applications'). Landing pages with portfolio organized by project size. Lead forms asking about budget range and project scope.
Full-screen project showcases with scope descriptions, technology used, and business results achieved. The portfolio sells your capability; the form captures the lead.
Track from inquiry to proposal to signed contract. Optimize for signed project value, not inquiry count. A campaign generating 5 inquiries that close 2 projects at ₹10L beats one generating 50 inquiries that close 3 projects at ₹50K.
Qualified project inquiries grew from 8 to 30/month. Budget-mismatched leads dropped from 75% to 20% through price signaling. Average project value from PPC leads: ₹4.5L. Monthly PPC-attributed revenue: ₹18L.
Enterprise project pipeline grew 3x through LinkedIn campaigns targeting CTOs at mid-market companies. Average engagement: ₹15L. 4 enterprise contracts closed in first 6 months.
Monthly project bookings grew from 5 to 18 through Google campaigns targeting SMB owners. Cost per project: ₹1,800. Average project value: ₹75,000. ROAS: 42x.
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Get My Free Proposal →Price signaling at every step. Ad copy: 'Custom websites from ₹2 Lakh'. Landing page: portfolio organized by budget tier. Lead form: budget range question. These three filters together reduce budget-mismatched inquiries by 60-75%.
₹1,500-5,000 for SMB projects (₹50K-5L). ₹5,000-20,000 for enterprise projects (₹5L-50L). The key metric is cost per signed project, not cost per inquiry. With 20-30% inquiry-to-project conversion, effective cost per project is ₹5,000-25,000 against project values that justify it.
For enterprise and custom application projects above ₹5L, yes. LinkedIn reaches CTOs and digital heads who approve large web development budgets. For SMB WordPress sites, Google is more cost-effective.
Specialize in ads, even if you offer everything. 'eCommerce web development for D2C brands' outperforms 'web development services' every time. Create separate campaigns for each specialization and let each attract its ideal client.
Through remarketing to past project clients. Post-launch, promote maintenance and growth packages to clients whose projects you've completed. Converting project clients to retainer clients is 10x more cost-effective than acquiring new retainer clients cold.
Make or break. Remove your portfolio and your conversion rate drops 70-80%. Clients need to see your work quality before they'll submit an inquiry. Organize by industry, project type, and budget tier so every visitor sees relevant examples immediately.
Strategy, platform recommendations, timelines, and pricing built around your business.
Takes 2 minutes. Proposal delivered within 5 business days.
✓ 100% free ✓ No obligation ✓ Delivered within 5 business days
Budget-mismatched inquiries dropped from 75% to 20%. Our team now spends time on proposals for clients who can actually afford our work. Closing rate tripled because we're talking to the right people.
LinkedIn campaigns found us 4 enterprise clients in 6 months. Each project was ₹12-18L. These are companies that never would have found us through Google. Different channel, different caliber of client.
The portfolio landing page redesign was as impactful as the PPC itself. Same traffic, 3x the conversion rate. Clients could immediately see projects matching their industry and budget.
Get a free proposal with service-tier strategy, portfolio-driven landing pages, and projected cost per signed project.