Catering PPC needs to distinguish between someone ordering 20 samosas for an office meeting and someone planning a 500-guest wedding reception. The former is ₹2,000. The latter is ₹15 Lakh. We build campaigns that target the right event size at the right price point for your business.
Catering businesses serve wildly different market segments. Your PPC must attract events that match your minimum order size and operational capacity.
A small office lunch: ₹5,000. A wedding reception: ₹5-25 Lakh. A corporate annual dinner: ₹3-10 Lakh. One campaign cannot serve all three without wasting budget on events below your minimum.
60-70% of catering revenue concentrates in wedding season (Oct-Feb). Off-season leaves teams idle. PPC needs to maximize bookings during season while finding corporate and social events year-round.
Wedding catering involves the couple, both families, and sometimes a wedding planner. Corporate catering involves the admin, HR, and management. Each has different priorities.
Catering is judged by visual presentation. Campaign creative needs professional food photography showing buffet setups, plated presentations, and live cooking stations.
Wedding catering is booked 3-12 months ahead. Corporate annual events 2-4 months. Your campaigns need to reach planners during their booking window, not when the event is next week.
High-value catering contracts typically require a tasting session before booking. Your PPC conversion goal is tasting bookings, not direct event bookings.
Catering discovery varies by event type: weddings search on Google and Instagram, corporate searches on Google.
Event-specific: 'wedding caterer [city]', 'corporate lunch catering [area]', 'party catering services [neighborhood]'. Each event type with relevant menus, pricing tiers, and event gallery on landing pages.
Buffet presentations, live cooking station highlights, and event setup photos. Instagram is where wedding planners and couples discover caterers visually. Carousel ads with multiple event showcases.
'Caterers near me', 'catering service [area]'. Maps listing with event photos, menu highlights, and client reviews from event hosts.
Event planners who visited your menu page 4 weeks ago are still deciding. Remarketing with tasting session invitations, seasonal promotions, and event gallery updates.
Get a free proposal tailored to your industry, budget, and goals.
Get a Free Proposal →Catering PPC succeeds when it attracts the right event size and type for your operations.
Ad copy and landing pages signal your target event size: 'Weddings and corporate events for 100-1000 guests.' This self-selects and prevents small-order inquiries from consuming your sales team's time.
Maximum budget during Oct-Feb wedding season. Campaign launch 3-4 months before season to capture early planners. Muhurat-date-specific campaigns during auspicious windows.
PPC drives tasting session bookings. Landing pages with menu options, tasting session details, and easy booking form. Post-tasting remarketing for hosts who attended but haven't confirmed.
Separate always-on campaigns for corporate catering: office lunches, annual events, team outings, and conference catering. These fill the revenue gap between wedding seasons.
Wedding bookings grew from 8 to 22 per season. Instagram event gallery campaigns drove 45% of inquiries. Average wedding catering value: ₹8.5 Lakh. Cost per booked wedding: ₹6,200.
Monthly corporate event inquiries grew from 15 to 50. Regular office lunch contracts grew from 5 to 18. Average monthly recurring revenue per lunch contract: ₹45,000. Google Maps campaigns drove 55% of discovery.
Total event bookings grew 2.5x. Event size qualification in ads reduced sub-minimum inquiries by 70%. Tasting session booking rate: 8% of website visitors. Tasting-to-booking conversion: 60%.
Tell us about your goals and we'll build a custom strategy.
Get My Free Proposal →Minimum guest count in ad copy ('Events for 100+ guests'). Landing pages showing pricing tiers starting from your minimum order. Lead forms asking for guest count and event type. These three filters reduce sub-minimum inquiries by 60-70%.
Wedding catering: ₹4,000-10,000 per booked event against values of ₹3-25 Lakh. Corporate events: ₹2,000-5,000 per event. Office lunch contracts: ₹800-2,000 per contract start. The ROI scales with event size.
Both, with seasonal budget allocation. Wedding campaigns during Oct-Feb (60% of annual budget). Corporate event campaigns year-round (40%). Corporate catering provides stable baseline revenue while weddings provide high-value seasonal peaks.
Essential for wedding catering. Instagram is where couples and wedding planners discover caterers through food presentation and event setup photos. Professional photography of your best events is the single highest-ROI investment for catering marketing.
Corporate event campaigns, office lunch contracts, and social gathering catering run year-round. Off-season PPC shifts entirely to corporate and social events. Festival catering (Navratri, Diwali gatherings) provides additional seasonal spikes.
Yes, for wedding and premium event catering. A tasting session converts at 50-60% to booking. Promoting 'complimentary menu tasting' in ads drives a concrete conversion action that leads directly to revenue.
Strategy, platform recommendations, timelines, and pricing built around your business.
Takes 2 minutes. Proposal delivered within 5 business days.
✓ 100% free ✓ No obligation ✓ Delivered within 5 business days
Wedding season bookings nearly tripled. The early-season campaigns captured planners 4-5 months before their wedding date, giving us time for menu customization and planning. No more last-minute scrambles.
Corporate lunch contracts now provide ₹8L/month in steady revenue regardless of wedding season. The always-on corporate campaigns solved our off-season revenue gap completely.
Event size qualification was the key insight. We stopped wasting hours quoting for 30-person parties and focused on 200+ guest events that match our kitchen capacity and margins.
Get a free proposal with event-size targeting, seasonal calendar, and projected cost per booked event.