Solar PPC attracts plenty of people curious about saving on electricity bills. The challenge is filtering those who are actually ready to invest ₹3-15 Lakh in a rooftop system from those who just want to check prices. We build campaigns that pre-qualify based on property ownership, roof type, and budget readiness.
Solar is a high-consideration, high-ticket purchase with government subsidy complexity, technical assessment requirements, and long decision cycles.
A residential rooftop solar system costs ₹3-8 Lakh. Commercial installations run ₹20 Lakh to ₹2 Crore. This isn't an impulse purchase. Buyers research for 2-6 months, get multiple quotes, and verify subsidy eligibility before committing.
Renters can't install rooftop solar. Neither can most apartment residents in shared buildings. 40-50% of solar leads come from people who can't actually install. Pre-qualifying for property ownership at the ad level saves enormous wasted effort.
PM Surya Ghar and state-level solar subsidies generate massive search volume but also massive confusion. People search 'free solar panels government scheme' expecting completely free installations. Your campaigns need to educate about actual subsidy amounts while managing expectations.
Every installation requires a site survey: roof orientation, shadow analysis, structural assessment, and electrical compatibility. The conversion event isn't a sale; it's a site survey booking. PPC needs to drive survey requests, not direct purchases.
Homeowners buying a 3kW system for ₹3 Lakh and a factory owner buying a 100kW system for ₹50 Lakh are completely different audiences with different search behavior, different decision timelines, and different ROI calculations.
Solar aggregators and comparison platforms bid aggressively on solar keywords, capturing leads and distributing them to multiple installers. Your direct PPC needs to offer better information, local expertise, and trust than a lead marketplace.
Solar purchase decisions involve significant research across multiple platforms before the first site survey is booked.
Two keyword strategies: ROI-focused ('solar panel savings calculator', 'electricity bill reduction with solar') and subsidy-focused ('PM Surya Ghar subsidy [state]', 'solar panel subsidy application'). Each serves a different research stage with appropriate landing pages.
Target homeowners in your installation service area with ROI calculators, electricity bill savings projections, and customer testimonials showing before/after bills. Property ownership targeting through demographic and interest signals reduces non-qualifying leads.
Videos showing actual installation process, customer interviews post-installation, and savings dashboard walkthroughs. YouTube builds confidence in solar as a practical investment, not a risky experiment.
Solar decisions take months. Remarketing with ROI calculators, subsidy updates, customer case studies, and seasonal offers (pre-summer installation for maximum generation) nurtures prospects through their extended research period.
Get a free proposal tailored to your industry, budget, and goals.
Get a Free Proposal →Solar PPC success is measured in site surveys booked and systems installed, not brochure downloads.
Separate campaigns for residential (homeowners, 3-10kW) and commercial/industrial (businesses, 10-500kW). Different keywords, audiences, landing pages, and CPA targets. A residential homeowner and a factory owner have zero campaign overlap.
Landing pages with up-to-date subsidy information for your state, simplified subsidy application guidance, and net cost calculators. Subsidy-aware campaigns capture the massive search volume around government solar schemes while setting realistic expectations.
Interactive calculators on landing pages where prospects enter their monthly electricity bill and get instant savings projections, payback period, and net cost after subsidy. The calculator pre-qualifies (bill must be high enough to justify solar) and captures contact details from genuinely interested prospects.
Track the full funnel: inquiry, site survey booked, survey completed, proposal shared, contract signed, installation completed. Optimize campaigns based on installation data, not just inquiry volume.
Monthly site survey bookings grew from 15 to 55. ROI calculator on landing page captured 3x more leads than static forms. Cost per site survey: ₹850. Installation conversion rate from surveys: 35%. Average residential system value: ₹4.5 Lakh.
Commercial solar inquiries grew from 8 to 32/month through LinkedIn + Google campaigns targeting factory owners and CFOs. Average project value: ₹45 Lakh. Cost per qualified commercial inquiry: ₹6,500. 4 installations in first quarter.
Subsidy-awareness campaigns generated 280 qualified residential inquiries/month across Jaipur and surrounding districts. Facebook homeowner targeting reduced non-qualifying leads by 55%. Monthly installation volume grew from 12 to 38 systems.
Tell us about your goals and we'll build a custom strategy.
Get My Free Proposal →Multiple layers: ad copy mentioning 'homeowners' and 'independent house/villa'. Landing page qualification questions asking about property type and ownership. Facebook targeting using homeowner demographics. These filters combined reduce non-qualifying leads by 40-55%.
Yes, subsidy keywords drive massive volume. But manage expectations carefully. Many people search expecting completely free solar panels. Your landing pages need to clearly explain: actual subsidy amount, what the customer still pays, and the long-term savings that make the net investment worthwhile.
Residential: ₹3,000-8,000 per site survey, with 30-40% survey-to-installation conversion. Effective cost per installation: ₹8,000-25,000 against system values of ₹3-8 Lakh. Commercial: ₹15,000-40,000 per qualified lead against project values of ₹20-100 Lakh.
Summer (March-June) sees highest demand as electricity bills spike and people feel the immediate pain. Post-budget season (February-March) spikes when subsidy announcements happen. Monsoon drops 30-40%. Winter is steady. Budget follows this pattern: 40% in summer, 25% each in winter and post-monsoon, 10% in monsoon.
Yes, and hyperlocal targeting is your advantage. ₹25,000-50,000/month targeting homeowners within 30km of your operations base. Focus on your specific service area where you can deliver site surveys within 48 hours. Local trust and fast response beat larger competitors every time.
Absolutely. Commercial solar is a B2B sale with completely different economics, decision-makers (CFO, facility manager), and timelines. LinkedIn campaigns targeting manufacturing businesses and Google campaigns for 'commercial solar [city]' serve this segment. The project values (₹20L-2Cr) justify higher CPAs.
Strategy, platform recommendations, timelines, and pricing built around your business.
Takes 2 minutes. Proposal delivered within 5 business days.
✓ 100% free ✓ No obligation ✓ Delivered within 5 business days
The ROI calculator on our landing page was a game changer. Lead quality improved dramatically because only people with genuinely high electricity bills (and thus genuine savings potential) completed the form.
We were getting 60% inquiries from apartment residents who couldn't install solar. After the pre-qualification changes, relevant inquiries jumped to 80% and our survey-to-installation conversion improved from 20% to 38%.
The commercial solar LinkedIn campaigns brought us 4 factory clients in the first quarter. Total project value: ₹1.8 Crore. The PPC cost for the entire quarter was less than the profit margin on one installation.
Get a free proposal with residential/commercial segmentation, subsidy-aware content plan, and projected cost per installation.