IT services PPC has a targeting problem. Your Google ads reach developers searching for tutorials while you need to reach CTOs evaluating service partners. We build campaigns that target the buyer, not the user, through problem-based keywords and LinkedIn decision-maker targeting.
Selling IT services through PPC is fundamentally different from selling products. Long sales cycles, multiple stakeholders, and high contract values require a pipeline approach, not a direct-response approach.
A developer Googling 'cloud migration services' is researching, not purchasing. The CTO or VP of IT makes the vendor decision. Your campaigns need to reach decision-makers, not technical researchers.
IT service engagements range from ₹5 Lakh for a small project to ₹5 Crore for enterprise managed services. At these values, CAC of ₹20,000-1,00,000 per qualified lead is justified.
Enterprise IT decisions involve evaluation, POC, security review, procurement, and contract negotiation. PPC starts conversations that close 6+ months later.
'Cybersecurity services' attracts security students. 'IT support near me' attracts consumers. You need 'enterprise network security assessment' or 'managed SOC services for manufacturing'. Precision in keyword selection is everything.
Selling 'IT support' commoditizes your expertise. Selling 'reduce IT downtime by 40% with proactive monitoring' positions your value. Your ad copy needs to sell outcomes, not services.
Large IT contracts go through formal RFP processes. PPC gets you on the radar before the RFP is issued. If you're not in consideration when the RFP drops, you're already too late.
IT service buyer discovery spans search, LinkedIn, and industry content. Here's how we reach the right decision-makers.
Target CTOs, VP IT, IT Directors, and CISOs at companies matching your ideal client profile. Sponsored Content with case studies, InMail with assessment offers. LinkedIn is where IT service sales begin.
Problem keywords: 'reduce IT downtime', 'cloud migration cost estimation', 'outsource IT support vs in-house cost'. These attract decision-makers experiencing business problems, not technicians looking for how-to guides.
Client success story videos, technology demonstration walkthroughs, and thought leadership presentations. YouTube builds credibility with IT decision-makers who prefer video content for vendor evaluation.
IT decision-makers who downloaded your case study 3 months ago may now be starting vendor evaluation. Progressive remarketing with deeper technical content and consultation offers nurtures them through the extended sales cycle.
Get a free proposal tailored to your industry, budget, and goals.
Get a Free Proposal →IT services PPC is pipeline building, not direct response. Every campaign element is designed for long-cycle B2B sales.
Define your ideal client profile (industry, company size, IT maturity) and map your solutions to their business problems. Cloud migration for mid-market manufacturing companies is a campaign. Generic 'IT services' is not.
LinkedIn campaigns targeting CxOs and IT leaders at companies matching your ICP. Google campaigns using problem-based keywords that decision-makers search, not technical queries that developers use.
Top of funnel: industry reports and trend analyses. Middle: solution comparison guides and ROI calculators. Bottom: free assessment offers and consultation bookings. Each content stage has its own campaign and audience.
CRM integration tracking from first content engagement through to signed contract. Multi-touch attribution showing which campaigns and content contribute to closed deals 6+ months later.
Qualified lead pipeline grew from ₹80L to ₹4.5Cr in 8 months. LinkedIn campaigns targeting CIOs at mid-market companies (500-5000 employees). 60% of pipeline originated from combined LinkedIn and Google touchpoints.
Cloud migration assessment requests grew 3.5x. Problem-based Google keywords ('reduce AWS costs', 'cloud migration risks') outperformed service keywords by 4x on conversion rate. Average engagement value: ₹18 Lakh.
CISO-targeted LinkedIn campaigns generated 22 security assessment requests in 6 months. 8 converted to ongoing managed security contracts. Average annual contract: ₹35 Lakh. Total new ARR from PPC: ₹2.8 Crore.
Tell us about your goals and we'll build a custom strategy.
Get My Free Proposal →Yes, but measured differently. PPC fills the top of your sales pipeline. Qualified leads from PPC enter your sales process and close 3-9 months later. We track pipeline value (proposals submitted) monthly and closed contracts quarterly. Short-term metrics like cost per click miss the point entirely.
LinkedIn for targeting decision-makers (CTO, CISO, VP IT). Google for capturing active problem searches. Most IT service clients see best results with 60% LinkedIn, 40% Google. LinkedIn builds relationships; Google captures moments of need.
₹8,000-30,000 per qualified lead (meeting booked with decision-maker). Against contract values of ₹5L-5Cr, this is well within healthy CAC:LTV ratios. Enterprise managed services can justify ₹50,000+ per qualified lead given multi-year contract values.
Three tactics: Problem-based keywords instead of technical keywords. LinkedIn targeting by job title (CTO, not Developer). Landing pages with business outcome messaging (reduce costs, improve uptime) not technical specifications. Negative keyword lists filtering out tutorial, course, and certification searches.
Yes. When expanding into a new vertical (healthcare IT, manufacturing IoT), PPC builds visibility immediately while your sales team develops references. Run industry-specific campaigns for 6 months to build initial pipeline and case studies in the new vertical.
Multi-touch attribution with CRM integration. Track pipeline value (sum of proposals submitted from PPC-originated leads) as the leading indicator. Closed contract value as the lagging indicator. Monthly pipeline reports and quarterly revenue attribution give the complete picture.
Strategy, platform recommendations, timelines, and pricing built around your business.
Takes 2 minutes. Proposal delivered within 5 business days.
✓ 100% free ✓ No obligation ✓ Delivered within 5 business days
Pipeline went from ₹80 Lakh to ₹4.5 Crore in 8 months. The LinkedIn campaigns found CIOs at companies we'd never have reached through our existing network. That's growth beyond what referrals alone can deliver.
Problem-based keywords were the breakthrough. 'How to reduce IT downtime' brought us the exact persona we wanted: frustrated IT leaders ready to evaluate outsourced alternatives. Technical keywords never delivered this quality.
8 managed security contracts from PPC-generated leads in the first year. Total new ARR: ₹2.8 Crore. The PPC investment paid for itself 28 times over.
Get a free proposal with decision-maker targeting strategy, content funnel plan, and projected pipeline value.