Commercial real estate PPC targets a narrow, high-value audience: CFOs, operations heads, and startup founders actively searching for office or retail space. The volume is low but each conversion can mean a lease worth ₹50 Lakh to ₹5 Crore. We build campaigns calibrated for this high-value, low-volume dynamic.
Commercial real estate advertising serves sophisticated buyers making large, long-term financial commitments. Generic property advertising approaches fail spectacularly here.
A 5,000 sq ft office lease at ₹80/sq ft for 3 years is worth ₹1.44 Crore. Acquiring that tenant inquiry at ₹10,000-50,000 is trivially justified. The challenge is finding the right decision-maker at the right company at the right time.
The real estate decision involves the CEO, CFO, operations head, and often a real estate consultant or broker. Each searches differently and evaluates differently. Your campaigns may encounter any of them.
From first inquiry to lease signing typically takes 2-6 months involving site visits, term negotiations, legal review, and fit-out planning. PPC starts the conversation; your leasing team closes it months later.
Companies search for office space in specific micro-markets: 'office space in BKC', 'coworking in Whitefield', 'warehouse in Bhiwandi'. Every micro-market is a separate campaign with different competition and pricing.
Unlike residential, commercial property searches are low volume. You might get 50-100 relevant searches per month in a specific micro-market. Every click matters because there aren't many of them.
Office, retail, warehouse, and industrial space attract completely different tenants with different requirements. A campaign for 'retail shop for rent' should never show your warehouse listing.
Commercial real estate discovery involves Google Search for active requirement and LinkedIn for proactive outreach.
Micro-market specific campaigns: 'office for rent [business district]', 'warehouse space [industrial area]', 'retail shop [commercial area]'. Long-tail with size specifications: 'office space 2000 sq ft [city]'.
Proactive outreach to CFOs, operations heads, and startup founders at companies likely to be expanding or relocating. InMail campaigns with property showcases for companies in growth phase.
Companies search for properties in specific neighborhoods on Maps. Business Profile listings for commercial properties with photos, specifications, and leasing contact information.
Decision-makers who viewed your property listing 2 months ago may still be evaluating. Remarketing with updated availability, market comparisons, and site visit invitations nurtures them through the extended decision process.
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Get a Free Proposal →Commercial leasing PPC is low volume, high value. Every element needs precision.
Each property gets its own campaign targeting the specific micro-market, size segment, and tenant type. A 10,000 sq ft tech office in BKC targets different companies than a 2,000 sq ft retail space in Linking Road.
LinkedIn campaigns targeting job titles (CEO, CFO, Head of Real Estate) at companies matching your ideal tenant profile. Google Search targeting commercial property queries with budget and size qualifiers.
Each property with its own landing page: floor plans, virtual tours, neighborhood amenities, connectivity, and comparable pricing. The page sells the property and the location, not just the square footage.
Track from initial inquiry to site visit to term sheet to lease signing. Attribute closed leases back to campaigns and keywords. Optimize for lease signings, not just inquiries.
18 qualified tenant inquiries per month for premium office spaces. 5 lease closures in first 6 months. Total lease value: ₹8.5 Crore. Cost per qualified inquiry: ₹8,500. LinkedIn contributed 40% of enterprise-level inquiries.
Warehouse and factory space inquiries grew from 5 to 22/month. Micro-market targeting for specific industrial zones. 3 leases signed totaling 45,000 sq ft. Cost per closed lease: ₹35,000.
Retail space inquiries for mall and high-street properties grew 3x. Tenant-type targeting (F&B, fashion, services) with relevant property matching. Average lease value: ₹28 Lakh/year. 8 leases closed in first year.
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Get My Free Proposal →Absolutely. Volume is low but value per conversion is massive. Even 2-3 lease closures per year from PPC can generate ₹5-15 Crore in lease value. The math works at any volume when individual deal sizes are this large.
₹25,000-1,00,000 per closed lease depending on property type and market. Against lease values of ₹50 Lakh to ₹5 Crore, this represents exceptional ROI. Even at the high end, acquisition cost is under 0.5% of lease value.
Both. Google captures active searchers ('office for rent [location]'). LinkedIn proactively reaches companies likely to need space (growing startups, expanding enterprises). Google generates more immediate inquiries; LinkedIn builds pipeline for larger deals.
Google: property-type keywords with tenant-relevant terms ('tech office space', 'retail shop for rent main road'). LinkedIn: target by company size, industry, growth stage, and job title. Landing pages segmented by tenant type showing relevant properties.
Yes. Properties struggling to lease often need different positioning. A vacant industrial shed might attract logistics companies if marketed as 'warehouse with loading dock'. Repositioning the property for the right tenant type through targeted PPC often works better than price reduction.
First qualified inquiries within 2-4 weeks. Lease closures take 2-6 months due to the decision cycle. We set interim metrics (qualified site visits, term sheet discussions) to track pipeline health while waiting for closures. Expect meaningful pipeline within 8-12 weeks.
Strategy, platform recommendations, timelines, and pricing built around your business.
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5 leases totaling ₹8.5 Crore from PPC in the first 6 months. The cost per lease was less than what we'd pay in traditional broker referral fees. PPC is now our primary tenant sourcing channel.
LinkedIn campaigns found us enterprise tenants we would never have reached through traditional broking networks. Companies actively expanding but not yet looking on property portals.
Each property getting its own campaign and landing page was the key insight. Previously our generic 'commercial spaces available' page converted at 0.5%. Property-specific pages convert at 8%.
Get a free proposal with property-specific strategy, decision-maker targeting, and projected cost per lease closure.