A car purchase is the second-largest financial decision most people make. The research cycle runs 4-12 weeks across dozens of touchpoints. We intercept serious buyers at the moment they shift from 'browsing' to 'ready to visit a showroom' and make sure your dealership is where they walk in.
Car buying has shifted online for research but remains firmly offline for purchase. Your PPC needs to bridge that gap: digital discovery leading to physical showroom visits.
Buyers spend 8-12 weeks researching online but make the final purchase decision within 1-2 showroom visits. Your campaigns need to be present throughout the research phase and intensify during the purchase-ready signals.
Nobody searches 'buy car'. They search 'Creta vs Seltos comparison', 'Tata Nexon on-road price [city]', 'Maruti Brezza mileage review'. Every model has its own search ecosystem. Generic dealership campaigns miss 80% of actual buyer searches.
People will drive 15-30km for the right car deal, but not 50km. Your targeting radius needs to reflect the realistic travel zone of your showroom, factoring in competitor dealership locations and traffic patterns.
A campaign promoting a model you've run out of stock on wastes every click. Your PPC needs to stay synced with actual inventory levels. Used car lots with rotating stock need dynamic campaigns that update with available vehicles.
The buyer, their spouse, parents, and even their mechanic influence the decision. Different family members search at different stages. Your campaigns encounter the husband researching specs, the wife checking safety ratings, and the father comparing resale value.
Online inquiries matter, but the dealership closes deals on the showroom floor. Tracking the connection between a Google click and a physical showroom visit requires call tracking, test drive booking forms, and Google's store visit estimation.
The automotive buyer journey is research-intensive. Here's how we position your dealership at each stage.
Model-specific campaigns: '[car model] price in [city]', '[model] on-road price', '[model] vs [competitor model]'. Dealership-specific campaigns: '[brand] showroom near me', '[brand] dealer [city]'. Each campaign type serves a different stage of the purchase funnel.
Showroom discovery on Maps with optimized Business Profile: exterior and interior showroom photos, inventory highlights, test drive booking, finance options. Local campaigns driving direction requests and calls to your dealership.
New model launches, exchange offers, festive season deals, and low-EMI financing promotions. Carousel ads showing multiple models. Targeted by income indicators, auto interest signals, and current vehicle ownership data.
Detailed car walkaround and test drive videos as pre-roll ads targeted to people researching specific models. YouTube is the second-largest search engine and car reviews are among its most-watched content categories.
Someone who visited your model page or compared prices 2 weeks ago is deep in the consideration phase. Remarketing with test drive offers, exchange bonuses, and limited-period pricing brings them to the showroom when they're ready.
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Get a Free Proposal →Every dealership has different brand representation, inventory mix, and competitive landscape. Here's our approach.
We audit your current inventory, best-selling models, highest-margin vehicles, and upcoming launches. Campaign budgets are weighted toward models with available stock and strong margins, not spread equally across every car on the lot.
Separate ad groups per model family with model-specific ad copy, pricing callouts, and landing pages showing variant-level pricing, color availability, and test drive booking. Generic 'visit our showroom' campaigns get replaced with '[Model Name] starting at ₹X, book a test drive today.'
Campaigns targeting people searching for competitor models with comparison-based messaging: 'Considering [Competitor Model]? Compare it with [Your Model] at our showroom.' Not aggressive, but positioned as helpful for cross-shoppers.
Call tracking with unique numbers per campaign. Test drive booking form tracking. Google store visit estimation. Monthly correlation of online inquiries with showroom walk-in data from your DMS (Dealer Management System).
Showroom walk-ins from PPC grew 3.2x. Test drive bookings increased from 40 to 145/month. Model-specific campaigns for top 5 sellers generated 78% of all inquiries at ₹280 per test drive booking.
Dynamic inventory campaigns reduced cost per inquiry from ₹1,200 to ₹450. Ads automatically paused for sold vehicles and activated for new arrivals. Monthly sales grew from 35 to 62 vehicles.
Luxury segment inquiries grew 2.5x through YouTube walkaround videos and Google Search targeting high-income prospects. Cost per qualified inquiry: ₹3,200. Average vehicle sale value: ₹55,00,000.
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Get My Free Proposal →Both, and you should. Model-specific campaigns ('Hyundai Creta on-road price [city]') outperform generic brand campaigns by 3-5x on conversion rate because the buyer intent is specific and actionable. We build campaigns at the model level with variant-specific pricing where possible.
Dynamic campaigns synced to your inventory feed. When a vehicle sells, its ad pauses automatically. When new stock arrives, ads activate. This prevents the worst used car PPC problem: advertising vehicles you've already sold, which wastes budget and frustrates prospects.
For mainstream brands: ₹200-600 per test drive booking, which translates to roughly ₹500-1,500 per actual showroom visit (not all bookings show up). For premium brands: ₹1,500-4,000 per qualified inquiry. Given that even one car sale covers months of PPC investment, the ROI case is straightforward.
Yes, but shift the objective. During Navratri, Diwali, and year-end periods, buyers are deal-hunting. Your campaigns should highlight exchange bonuses, insurance offers, and EMI deals. Competition increases but so does intent. We typically increase budgets 50-80% during festive windows because conversion rates spike.
Absolutely. Service campaigns ('car service near me', '[brand] service center [city]') are lower CPC, high conversion, and drive repeat business. A customer who services their car at your dealership is 3x more likely to buy their next car from you. Service campaigns also build loyalty that feeds new car sales.
Many OEMs offer co-op advertising budgets that subsidize dealer-level advertising. We structure campaigns to meet co-op requirements (brand guidelines, approved messaging) while maximizing your local market performance. This effectively doubles your PPC budget without increasing your out-of-pocket spend.
Strategy, platform recommendations, timelines, and pricing built around your business.
Takes 2 minutes. Proposal delivered within 5 business days.
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We were running one generic 'visit our showroom' campaign for 2 years. They split it into 8 model-specific campaigns and our test drive bookings tripled in the first month. Same budget, completely different results.
The used car inventory sync was a game changer. No more calling leads back to say 'sorry, that car sold yesterday.' Every ad shows vehicles currently on the lot.
Their YouTube walkaround campaigns brought in 3 buyers for our flagship luxury model in the first quarter. Each sale was ₹55L+. The PPC cost for the entire quarter was less than the commission on one sale.
Get a free proposal with model-specific strategy, competitive conquest plan, and projected cost per test drive booking.